British Airways Assignment Example | Topics and Well Written Essays - 1500 words

British Airways - Assignment Example Therefore one of the most important element of the marketing is the communication or promotion; along with the other elements such as product, price and place. Communication is a unique tool used by marketers in attempt persuades to target audience to act in a desired manner. The study looks to focus on the marketing and communications strategy of a British Airways. Over the course of the study marketing and strategic concepts such as the 4 P’s of marketing, SWOT analysis, Integrated Marketing Communication has been used. An overview of the marketing mix of the company has been provided. However, the study looks to focus on advertisement, and public relations strategy of the company. Also the social media marketing strategy of the company has been discusses as social media has emerged as a potent marketing and communications platform (Belch and Michael, 2005, p. 105). Company Overview British Airways happens to be the largest airline in the UK. The company sot privatized in th e year 1987. The company provides international and domestic carriage for mail, freight and ancillary services. In association with the franchisee partners and code share the company flies to over three hundred destinations. The company earnings are more than ?10 billion in revenue. The airline has carried more than 35 million passengers and has more than 42,000 employees. Marketing of British Airways: An overview Marketing mix is a set of elements which the company can control or manage to its advantage for marketing purpose. Neil Borden termed these manipulate elements as the ‘Marketing Mix’. The key elements of the marketing mix are product, place, price and promotion. The most integral part of the exchange process, without which there is no scope of marketing product covers the term both goods & services. To sell the product in the market the company must fix a price. Pricing of the product particularly pricing as compared to the competitors is a vital part of the m arketing. This part of the marketing mix is all about distribution of the products. The company must select the channels of distribution carefully to minimize distribution cost & get competitive advantage. The distribution network of the company includes wholesalers, retailers, franchisees, agents etc. Promotion is used by the marketers to generate demand for a product. Mainly the companies use the promotional mix to promote the product. The elements of the promotional mix are: advertisement, sales Promotion, public relation, personal selling, and direct marketing. The promotional mix happens to the core area of interest of the study. Among the elements of the promotional mix advertisement, sales promotion, public relations would be given special emphasis (Henry, 2008, p. 98). Product To be precise, British airways offers services, i.e. flights across different nations. The main USP of the product strategy is the quality of flights. The company has always been known for esteemed ser vices targeted towards the executive and business class. Pricing The pricing strategy has been derived by the company is such a way so that the consumers may book the seats based on their choice and budgets. For example, there may be some customers paying

Control of Flux in the Glycolytic Pathway Essay Example | Topics and Well Written Essays - 500 words

Control of Flux in the Glycolytic Pathway - Essay Example In glycolysis, all the reactions that are catalyzed by phosphofructokinase, hexokinase, and pyruvate kinase are considered being virtually irreversible. These enyzymes would easily be expected to have both the regulatory, and the catalyzing roles. The enzymes will serve as a controlling site. All their functions are controlled by some reversible allosteric effectors binding or through the covalent modification. More so, the quantities of these vital enzymes are variable by the control of the transcription of meeting the shifting and altering metabolic needs. The amount of time that would be needed for the control of the reversible allosteric and the regulation by transcriptional and phosphorylation, is considered to be in seconds, milliseconds, and hours. In the mammalian glycolytic pathway, for example, phosphofructokinase is one of the most vital elements of control. Increased ATP levels allosterically inhibit the enzymes within the liver, thus reducing affinity for the fructose 6- phosphate. When the concentration of ATP is high, the hyperbolic curve binding of the fructose 6-phosphate will be converted to the signoidal one. This effect is elicited by ATP though the binding towards a specific regulatory site that would be distinct from the catalyzing site. The inhibition role of ATP, is reversed by AMP implying that the rate of activity for the enzyme will increase after the ratio of ATP/AMP is lowered. In this case, glycolisis will be stimulated once the charges of the energy are reduced. A reduction in the pH value will also stop the activity of phosphofructokinase. Once Phosphofructosekinase is inhibited by the hydrogen ions, excess formation of lactic acid will be prevented leading to a precipitous drop in the pH of blood. Thi s process is referred to as acidosis. In this case, some of the ATP will be salvaged from the initial ADP.

Pricing Channels Essay Example for Free

Pricing Channels Essay Students come from a variety of backgrounds with a large and diverse base of knowledge and experience. Therefore, the primary role of the professor will be to acilitate discussions that bring out pertinent issues and to better frame the analyses of these issues. Required materials Case Packet: The case packet is available through www. study. net. Instructions to get materials from study. net are included in the last page of this syllabus, before the course schedule. Pricing Simulation Universal Rental Car Harvard Business School: Sign up instructions will be provided to you in early October. It will cost $12. 50. There will be a practice round available from Nov. 4-9. The official round will run from Nov. Other Readings: A number of readings for this class are available in full text (usually PDF) from Business Source Complete. For these articles, go to http:// www. lib. utexas. edu/, then to Research Tools* Databases Indexes to Articles †+ Databases by Subject* Business* Business Source Complete, and search on the title of the article (unless otherwise directed in the schedule). It works best if you put the title of the article in quotes. If you get a yellow box that says Find it at UT, click on the box and follow the links that have full text. Other Materials: Other materials, such as study questions for case studies, grading sheets, and lecture slides are available on Blackboard. Paperless Assignments: All assignments are to be submitted electronically rather than in hard copy and no later than 5 minutes prior to the start of class. Please send them directly to Dr. Mackie through Outlook as e-mail attachments using the following file name convention on the attachments themselves: File Name Convention [Class time]_[Your Last Name and First Initial_[Assignment name] Example: 930_SmithJ_Problem Set Example: 930_SmithJ_Brief_Case name Example: 930_TeamName_RtM Assignment Grading Blind Grading: MBA-student teaching assistants do the first round of grading on many assignments. Therefore all papers in this course are blind graded. Therefore: (a) Please do not submit assignments directly to the TA; and (b) Place your name *only* in the file name of the attachment.

1950-1960 Essay -- Essays Papers

1950-1960 During the 1950's, the United States experienced great change with the end of World War II, making it difficult to label the busy decade. America was the most powerful nation in the world and it was a time of complacency. The United States accepted two new states, Hawaii and Alaska (www.fifties.com). The science world boomed with new inventions; televisions broadcast nationally; rock n' roll was popular; commercial hotel and fast food chains became common; the car industry exploded; vaccinations for measles and polio were discovered; and birth control pills were introduced (Layman VII). Another event in the 1950’s was the ratification of the 21st Amendment, which limited presidents to two terms in office. The 1950's "baby boom" was also an affect from World War II. The American population increased 19% throughout the 1950's. One-third of Americans was under the age of fifteen (Layman 262). Another issue for the United States in 1950 was the Civil Rights movement. There was one court case that changed history forever. On May 17, 1954 in Topeka, Kansas, a black third grade girl, Linda Brown, was denied admission to a school that was for white children. Schools stigmatized black children, thereby denying them the equal protection guaranteed by the 14th Amendment. The court finally agreed with Linda’s father and Thurgood Marshall. The United Sates was modernizing, however, discrimination was still a large problem (www.fifties.com). If American was a growing society, it was also a society on the move. Life was progressively getting faster. Drive-in business and shopping malls were convenient. Mass culture brought material wealth to America, but many wondered at what cost. Poorer citizens were ignored, and the work et... ...ed States was once again beginning to modernize and grow. This not only affected American attitude, but it affected art and literature throughout the world. WORKS CITED Berman, David. "Pop Art: An analysis of English and American Styles." (www.st.townson.edu/~dberma2/). Candace. "Index Fifties Web". March 15, 2001 (www.fiftiesweb.com). Ginsberg, Allen. "America." The American Tradition in Literature. Vol. 2. Ed. Perkins, George and Barbara. New York: McGraw-Hill, 1999. 1795. Hughes, Langston. "Feet Live Their Own Life." The American Tradition in Literature. Ed. Perkins, George and Barbara. New York: McGraw-Hill, 1999. 1604. IDA (15) University of Dayton Annual Reports. "Annual Reports of the President 1950." Layman, Richard. American Decades: 1950-1959. Detroit: Gale, 1994. Wehrle, William O. A History of the University of Dayton. Dayton, 1962.

How successful was Lord Liverpool’s government Essay

How successful was Lord Liverpool’s government in responding to Popular Discontent in the years 1815 to 1820? Lord Liverpool’s government faced popular discontent in the years 1815 to 1820 due to various social, political and economic factors which led to the majority of the British Public wanting a change. A change in government, government policies and a change to overcome the mass unemployment they were suffering from as a direct result of the end of the Napoleonic War, industrialisation and urbanisation. However, despite the widely held view that amendments – in favour of the working class – were needed, no such change came about in the years 1815 to 1820. Lord Liverpool’s government was partly responsible for this as it introduced a number of repressive policies to prevent the people from revolting; however it is argued that the main reason for the lack of change was due to the disorganisation of the radical opposition. At the end of the Napoleonic War, Britain began trading with Europe once again. This worried the farmers who were afraid that the importation of foreign corn would lower prices. As a result, the British landowners put pressure on the House of Commons to take action and protect their profit and were successful, resulting in the Corn Law being introduced. This applied a tax to all foreign wheat imports unless they reached the domestic price of 80 shillings and was viewed by the industrial class as a way in which the government was protecting the rich landowners – and paying no regard to the working, industrial class majority. The introduction of this law made things incredibly hard for the poor who were already struggling to feed their families and suffering from unemployment, furthermore manufacturers were affected by this law as their workers began demanding higher wages. As well as strikes, the Corn Law led to food riots all over Britain and was the reason many middle class moderate reformers began joining in to the call for change. Therefore it can be viewed as one of the reasons Lord Liverpool’s government was unsuccessful in dealing with popular discontent as rather than introducing reforms in favour of the radicals, it did the opposite and intensified their outcry for change. The Corn Law was followed by the abolition of income tax in 1816 to protect the wages of the landowners once again. As a result, indirect taxes were added to everyday items such as tea, sugar, tobacco, beer and salt. The abolition of Income Tax was a tax which benefited the rich more than the poor, however the indirect added taxes harmed the poor more than the rich, as they were victims of unemployment and low wages. This therefore created further popular discontent and was once again viewed as another policy to favour the rich, landowning class and is hence seen as a reason the government was unsuccessful in dealing with popular discontent. Having said that, from 1817 to 1820 various repressive measures were introduced to control popular discontent and ensure that the government of Lord Liverpool was not overthrown. The first of these was the suspension of the Habeas Corpus act; this meant that the government could hold political prisoners for an indefinite period of time and therefore intimidated people from opposing Liverpool and his government. Despite this act creating internal popular discontent it was successful as people were now angered by the government – arguably even more so than before – however were too intimidated by the idea of transportation or being arrested for an indefinite period of time to react in protest. Furthermore, in 1819 the Six Acts were introduced. The first of these gave local magistrates extensive powers to restrict public meetings and therefore prevented people from planning any forms of riot or protest. The Seizure of Arms Act gave local magistrates the right to search for and seize arms, making it virtually impossible for the radicals to up rise using violent methods. The Blasphemous and Seditious Libels Act prevented the opposition to generate support through propaganda and raising awareness, as any publications unapproved by local magistrates could be seized. The fifth of the six acts introduced a four pence stamp duty on newspapers to ensure that the price of the radical newspapers was beyond the means of most members of the working class, this further prevented support through propaganda. And finally the Misdemeanours Act sped up procedures for bringing treason to trial, its impact led to people being too afraid to protest in fear of being arrested and even transported. As mentioned above, these repressive policies made it practically impossible for the radicals to organise a mass uprising to overthrow the unjust government of Lord Liverpool as doing so required authorisation from their local magistrates – authorisation they obviously would not be granted. Therefore this is an example of how Lord Liverpool’s government was successful in dealing with popular discontent as instead of abolishing it by giving in, it was dealt with through prevention policies. However, despite these wonderful repressive policies introduced by his government to prevent popular discontent, it must be noted that this cannot be solely credited to Lord Liverpool. The radical opposition was far from organised, and was divided into groups consisting of people who advocated violence like the Spenceans in the Cato Street Conspiracy of 1820, and other non violent groups. This division weakened the development of a united working class response and gave the impression of protestors who were hopeful – but by no means forceful – for change. Furthermore, the radicals were not well equipped with weapons and perhaps this can be credited to the Six Acts, however even if the Seizure of Arms Act had not been introduced, the working class radicals would most likely not have had the means to acquire sophisticated forms of weaponry. Therefore it can be concluded that the government of Lord Liverpool’s reactionary acts played an important role in preventing popular discontent as despite being harsh enough to provoke opposition, were repressive enough to prevent it taking place. However, in my opinion, the lack of change in favour of the working class was far more due to a failure on their part, than a success for the government of Lord Liverpool.

Nathaniel Hawthorns use of symbolism in The Hollow of Three Hills Essay

Nathaniel Hawthorne turns the perhaps often ignored topic of adultery into a compelling story that keeps the reader enthralled by using various literary techniques. He focuses on using colour and sound as a way to activate the audience’s imagination and create a somewhat magical picture that only the mind could produce. He describes certain things and places in a precise manner, using symbolism that can foreshadow the themes of the story. In the introductory paragraph, he describes the Hollow as being â€Å"†¦almost mathematically circular,† this allows the reader to deduce that an aura of the supernatural can be seen in the story. Hawthorne uses colour not only to create an image in the readers mind about what they are reading, but also to create a mood and tone to the story. For instance, he describes the hollow as a place full of dark greens and browns, setting a rather dark and gloomy mood. He describes the scene at the bottom of the hollow, â€Å"One of these masses of decaying wood, formerly a majestic Oak, rested close beside a pool of green and sluggish water at the bottom of the basin.† The greens and browns described in this sentence, along with the description of the rotting wood and stagnant water creates a picture of mould, death and decay, an overall miserable colour scheme, creating a miserable mood. This miserable mood is then expanded on when it is mentioned that the old woman has grey hair, a rather drab colour. The first vision is also set in darkness with the only colour being mentioned being the grey ashes and orange embers, however, these oranges seem to create a feeling of fright rather than warmth. The second vision also brings on a notion of fear and resentment, the grey colour of the chains lingers on the readers mind. The third vision seems to be the darkest of all, the theme of a funeral immediately focusing the readers mind to the colour black. The darkness throughout the story seems to flow into this third vision, encompassing the readers mind, creating a black space for the reader to focus solely on the sounds being created in the story, yet another technique used to grab the emotions of the reader. Hawthorne carries the feelings of the adulteress; sorrow, grief, despair and suffering throughout the story by using various sound devices and excessive descriptive techniques. A feeling of fear is brought into the readers mind as they imagine the intimidating voice of the aged crone as the story is introduced. The sound of a prayer being uttered under her breath and the voices of the vision begin to take over the readers mind as well, and one is brought inside the head of the woman. One hears the crackling of dying embers and the voices of the woman’s parents, as well as the old crone’s prayers, almost as if there is a merging of two dimensions. We then break away and are brought back to the deathly calm of the Hollow. As one reads on, the mind is forced to enter the second dimension again. Here Hawthorne uses strong onomatopoeic words to elaborate on the intensity of the sounds being created. â€Å"Shrieks pierce through the obscurity of sound†. Through this sentence, Hawthorne is able to derive a bloodcurdlingly pitched scream inside one’s mind. The voice of insanity is encroaching upon her. Calm is one again brought on by the sound of singing, often associated with calm due to the fact that an infant is calmed by lullaby. The voice of her husband becomes the dominant voice, indicating his feelings of absolute betrayal. The third vision contains perhaps the least noise, but in turn, speaks the loudest. The funeral bells tolls the sound of death, and the tread of the coffin bearers create an ominous miser, however it is the deathly sound of silence that follows, that echoes loudest in the readers mind. Nathaniel Hawthorn also uses symbols throughout the story to accentuate the miserable tone, and the severity of the adulteress’s crimes. He uses three hills, and three visions to show reference to the Holy Trinity, which was sinned against when the woman committed adultery. A funeral sermon was given by a priest, extending the Christian connotations. A large religious role is also given to the use of the power of the super natural, and black magic. The ‘‘almost mathematically circular’’ hollow bears reference to the use of the circle in witchcraft. The woman also places her head upon the crone’s knees, a power that was not god, an evil deed that would have sold her soul to Satan. They stood around â€Å"†¦ a mantling pool, disturbing its putrid waters in the performance of an impious baptismal rite.† This sentence creates an uneasy feeling that they were standing in the areas of hell, or belonging to the devil. The use of the sound and colour in the story create a vivid layout and deeply emotionally stirring images in one’s mind that remain in the sub conscious for further thought, this impact could not have been achieved without such extensive use of these devices. The symbolism added understanding to this emotionally stirring story, and created an undertone of resentment for the adulteress, as one was able to realise the crimes that she had committed in relation to religion. Overall, the use of black magic, and the miserable light, as well as the impeding sound of death in the story, allowed Hawthorn to create a work of literature that excellently portrays the critical consequences of this woman’s tragic mistake and her deep feeling of regret are echoed in the sound of her silence at the end of the story.

Strategies of Emirates Airlines Marketing

Strategies of Emirates Airlines Marketing Advertising We will write a custom proposal sample on Strategies of Emirates Airlines Marketing specifically for you for only $16.05 $11/page Learn More Abstract/Summary Emirates Airline is currently the largest airline company in the Middle East. This company was founded in the year 1985 (â€Å"Emirates Airline Profile†, 2012). The company is the â€Å"flagship and national airline of Dubai, United Arab Emirates† (â€Å"Emirates Airline Profile†, 2012, p.1). It is based outside the Dubai International Airport. Emirates Airline Company undertakes the operation of the four known longest flights across the globe and has â€Å"the largest order of A380 aircrafts† (â€Å"Emirates Airline Profile†, 2012). In the present day, this airline has more than one hundred destinations in over seventy nations across the world and has a fleet of over one hundred and eighty aircrafts (â€Å"The Emirates Story†, 2012). The company has been realizing constant expansion of its network even if it is fully owned by the state. Its growth has been realized through competition and not through state protection (â€Å"Emirates Airline Profile†, 2012). The company has been engaging in competition with the constantly increasing number of international airlines which capitalize on the â€Å"open-skies† policy that Dubai has put in place (â€Å"The Emirates Story†, 2012). The company’s success can be attributed to its effective marketing that enables it to win the competitive advantage and make profits (â€Å"The Emirates Story†, 2012). Putting place effective marketing strategies and methods have enabled the Emirates Airline Company to be very successful in the global market. Although the company has not been in business for a long time like most of its competitors, it has witnessed constant growth which has enabled it to become the leading airline in the Middle East and having destination s in all the continents of the world. Beginning from the time the company started its operations, it has been working hard to improve on its marketing in order to gain a higher market share.Advertising Looking for proposal on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The company has been using its innovative power to come up with the best marketing strategies that have enabled it to grow. However, with the ever advancing technology and coming up of new challenges with each coming day, there is need for the company to continue being innovative and keep on improving its marketing strategies to ensure they become the world’s leading airline and be able to remain at the top. This research will aim at identifying any loopholes that may be in the marketing methods and strategies that have been put in place by Emirates Airline and how to bridge them. Bridging these loopholes or gaps in the strategies will enable this company to improve its performance beyond the present state in order to meet the ever increasing challenges in the market. Relevant objectives as well as research objectives have been set up in this proposal which will serve to guide this research project. Objectives To investigate the Emirates airline’s advertisement and marketing methods and strategies that enable it to gain competitive advantages. To examine how Emirate Airline’s marketing affects its global success. To identify the marketing changes that have occured in the company beginning from the time the company was established to the present. Project Outcomes Emirates Airline Advertisements and Marketing Methods and Strategies It has been found out that this company engages in aggressive advertisement in order to increase its market share (Marketing strategy and customer satisfaction, 2012). As a way to realize customer attraction to the highest level possible, the company advertises itself by u sing a number of slogans. The strategies employed by this company are aimed at ensuring that there has been exploitation of a number of issues concerning the business environment. Among these company’s branding slogans has been â€Å"Fly Emirates†. Emirates Airline Company has been offered a quite unique environment to market its business operations by Dubai. Some of the other slogans that have been used by the company in the course of time include â€Å"’the Finest in the Sky’, ‘Be Good to Yourself by Fly Emirates’, Fly Emirates – Keep Flying’, and ‘When was the last time you did something for yourself’† (Kumar 2012, p.1). Basing on the researches that have been conducted in the past about the use of the slogans by business organizations, it has been found out that some of the slogans used contribute quite positively towards the business performance by these organizations (Marketing strategy and customer sat isfaction, 2012).Advertising We will write a custom proposal sample on Strategies of Emirates Airlines Marketing specifically for you for only $16.05 $11/page Learn More It is pointed out that customers tend to abide by business slogans which seem to point out or deal with the needs that the company can meet (Marketing strategy and customer satisfaction, 2012). In the course of time, the Emirates Airline Company has been using the business slogans to hit back at other slogans used by the competitors which had exhibited themselves as being the best airline companies. Such business slogans as â€Å"’Be Good to yourself’ and ‘when was the last time you did something for yourself’ by the Emirates Airline ensure that customers feel treasured and cared for† (Marketing strategy and customer satisfaction, 2012, p.1). Just like most other airlines, Emirate Airline has engaged in diversifying the operations it carries out in various industries that are related. This approach has been used by the company in order to make sure that there is capitalizing on any other potential opportunity. It is reported that, in the past this company has utilized the â€Å"Flex-tracks program† with an intention of planning and fully optimizing the efficiency of a number of business routes as well as load factor (Marketing strategy and customer satisfaction, 2012). According to other reports, it has been found out that another strategy used by this company is the utilization of what is referred to as â€Å"tailored arrivals† and this strategy has been employed in putting the uplinks to aircrafts on route under control 9 Marketing strategy and customer satisfaction, 2012). For airline companies to bring up the level of their efficiencies of their operations, most of them in different parts of the world bring down the level of costs by making use of aircrafts like Boeing 777-3000ER. Such an aircraft makes use of one en gine â€Å"to taxi aircraft engine thus increasing the efficiency of the whole process† (Marketing strategy and customer satisfaction, 2012, p.1).Advertising Looking for proposal on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More It is true to point out that the Emirates Airline Company has actually been able to put itself in a quite strategic position within the industry. The constant flourishing of the business market in Dubai and this nation’s constant cooperation with the rest of the world has gone on contributing towards Emirates airline’s improved performance. However, according to the researches that have been conducted, it has been clear that customer satisfaction levels in a large number of the airline companies have remained low (Marketing strategy and customer satisfaction, 2012). As a result of this, customers across the world have turned out to be â€Å"switchers†; moving their loyalties from one company to the other, on a constant basis. They move with a hope that they would possibly come across an honest company that they could trust. In the airlines industry, customer satisfaction involves making sure that the clients are given the services about which they have expectati ons of obtaining from the company on the basis of the price they pay for these services. This also involves making sure that clients arrive at their respective destinations via the shortest route available in the shortest time and at a minimum cost possible. Emirates Airline has been making efforts to capitalize on the existing opportunities and this company has been doing this by ensuring that it positions itself as the excellent global carrier since this airline by-passes some of the well-known hubs as it moves to various other destinations across the world (Marketing strategy and customer satisfaction, 2012) Another strategy that can be employed in order to realize customer satisfaction has involved finding out from the customers in a direct manner in order to be in a position of getting to know what the actual needs of these customers may be. The use of technology has as well been implemented to a high level to make sure there is integration of the needs of the customers into th e business operations in the shortest time and at a lowest cost possible (Marketing strategy and customer satisfaction, 2012, p.1). A number of measures have been taken to make sure that there is receiving by the company’s management of the feedbacks that are given by the clients. These feedbacks may be in line with a number of issues that arise in the company which may be linked to the customer satisfaction either in a direct manner or an indirect one (Marketing strategy and customer satisfaction, 2012). As another strategy, this company engaged in launching a global campaign referred to as â€Å"Kids Go for Free† which has been very successful. Under this campaign the two parents can travel with two kids who are below the age 16 years without paying for them. A discount is also given to these families at the biggest shopping malls within Dubai (Emirates Airline, 2010). From this initiative, it can be seen that children are turning out to be most vital client groups i n a number of industries. It is reported that the â€Å"Kids Go Free† promotion was quite successful in 2009 and served to attract more than twenty thousand travelers originating from seventy countries having Dubai as their destination. Basing on a particular survey in relation to this campaign, it was found that â€Å"the average family of four from Europe could save as much as 3000 pounds by taking advantage of the offer† (Bundhun, 2010). Other than the campaign enabling this company to increase its profitability, it also enabled the families to save large amounts of money. It is reported that, it was not only Emirates Airline that had knowledge about how important the kids market can be but an increasing number of companies also engaged in launching this campaign in order to increase their performance level as well the â€Å"customer awareness index† (McNeal, 1999). The campaign served in assisting Emirates Airline specifically and Dubai in general, to distin guish themselves as â€Å"cost-competitive alternative to other destinations† (Kotler, Bowen, Makens, 2010). This promotion left a great impact in that the companies in the airlines industry came to a realization of the way to utilize the products of kids in order to draw the attention of families and give encouragement to the parents to engage in purchasing. This campaign is healthy for the domestic tourism and in the year 2008, it made a direct contribution of nineteen percent to the GDP of Dubai (Bundhun, 2010). How Emirates Airline Marketing affects their Global Success Over eight hundred Emirates aircrafts leave Dubai every week to other destinations across the world (Calleja, 2009). It is reported that this company’s flight form about forty percent of the total number of flight movements from and into Dubai and at some point, the Emirates Airline, was targeting to bring up their market share to about seventy percent by the year 2010 without having to compromise their standing for quality (Calleja, 2009, p.3). It is also important to point out that value creation and goal achievement are very vital strategic principles in the process of globalization. This company has been constantly undertaking its operation with an aim of making their services better in the global market. In the recent past, this company realized a fresh milestone as â€Å"it touched down to vibrant beats of African drums at Cape Town – its 100th global destination in South Africa and also launched a new service to Brazil; a daily non-stop Dubai-Sao Paulo operation effective 1st July 2008† (Travel Daily News, 2008, p.1). According to Calleja (2009), â€Å"attracting customers is the major strategic global principle†( p.3). This company has all the time been seeking fresh ways to innovate. The company engaged in opening innovative lounge at the â€Å"Brisbane International Airport† thus â€Å"unveiling the facility that offers a stunning 360 de gree view and is the first airline lounge in Australia capable of boarding passengers directly to the aircraft, including the upper deck of the Airbus A380† (Travel Daily News,2008, p.1). This brings in convenience to the clients and therefore it is a great achievement especially in regard to offering quality and superior value attainment by the customers in comparison with other companies in the industry. In its marketing, Emirates Airline has also used what is referred to as â€Å"global aviation strategy† (Calleja, 2009, p.3). This marketing strategy has enabled the company to achieve success in the global market. In the course of the last one and a half decades, the â€Å"Dubai International Airport† has immensely grown to become among the greatest hubs in the global aviation. The strategy has been employed by the Emirates Airline Company basing on the fact that â€Å"its planes can reach any point on the globe nonstop from Dubai and can connect any two city pairs with just one stop in the Middle East† (International Herald Tribune, 2007, p.1). This company is reported to be having a geographic advantage over all other companies in the industry and â€Å"within eight thousand miles, they can reach something like 80% of the world† (Calleja, 2009, p.3). Marketing Changes in Emirates Airline Company from its Establishment until Now There has been integration of a number of strategies in this company’s marketing strategies in the course of time (Marketing strategy and customer satisfaction, 2012). There is a great correlation between marketing concepts within the airline industry and the marketing strategies which are chiefly utilized in such other industries as the hotel industry and tourism among others across the world. Just recently, Emirates Airline flourished after making sure the focus of their services is put on the â€Å"target market† (Marketing strategy and customer satisfaction, 2012, p.1). It is repo rted that at the time the year 2000 was ending, this company had plans to come up with a â€Å"very ultra-long-haul service† (Marketing strategy and customer satisfaction, 2012, p.1). The plan for this service is that it be situated in the â€Å"East coast and the West Coast part of the United States of America† (Marketing strategy and customer satisfaction, 2012, p.1). There were also plans to have more services in Argentina and Australia. It is also reported that â€Å"Fly Emirates business strategies employed in the recent past have seen the business organization overall output increase and the specific traffic flow rate increase to twenty percent from the year 1999 to the year 2000† (Marketing strategy and customer satisfaction, 2012, p.1). Seven years ago, in 2005, this company commenced on its operations of the airline to the New York City and this was on a continuous basis. Emirates Airline strategy put in place in this regard enabled the company to comme nce undertaking operation of A340-500 flight to JFK airport. In the course of time, the company has also realized creation of several partnerships with some airlines in the Delter airlines and in the U.S (Marketing strategy and customer satisfaction, 2012, p.1). The initiation of such operations was undertaken in 2001.The enhancement of the company’s growth has been realized through implementation of various strategies in the past. By the year 2007, Emirates Airline was able to mark its â€Å"new non-stop air operation services between most of its major destinations† (Marketing strategy and customer satisfaction, 2012, p.1). The company has also been able to continuously capture traffic to Southern Asia as well as North America. By the company introducing Airbus A380-800, this served as a great move towards making sure it has a better performance within the business market. The strategy put in place in order to ensure creation of additional space in flights played a bi g role in enabling the company to achieve significantly higher profits resulting from the flights between Bangkok and Dubai 9 Marketing strategy and customer satisfaction, 2012). Why the Interest in the Project Considering that there is continued complication as well as competition witnessed in the airline industry, it is important that the marketing methods and strategies that have been and are currently used by the Emirates Airline Company be examined in order for any gaps that are there in these strategies be established and necessary changes which need to be carried out be implemented and submissions of proposals be made to the management. Indeed, this research will be beneficial not only to the Emirates Airline Company but also to the investors into the industry as well as shareholders and stakeholders in making sure that they receive maximum gains from this company. I am also interested in this research project because it will offer very important information that relate to th e present situation of the business market in which airlines carry out their operations. This information that will be obtained will also be helpful in the optimization of real performance of the small as well as big businesses. Questions to be answered What are the Emirates airline’s greatest competitive advantages? What are the biggest challenges that Emirates Airline encounter in their operations both in the local and global market in relation to their marketing strategies? In what ways do the Emirate Airline’s present marketing methods and strategies give a reflection of its future targets within the market? Research Methods The methods that will be used in this research will involve the use of primary data as well as secondary data collection. Considering primary data, this will be dependent of data collection from the company regarding the strategies they use with the objective of winning the competitive advantage through customer satisfaction. The opinion of t he clients and the potential clients will be collected. A number of opinions of various stakeholders will be put into consideration. The administering of questionnaires will play a big role in making sure that the different respondents who might be in different locations and those that cannot be reached physically can still take part in this research. Research design Since the Emirates airline is a multinational company that serves wide array of clients across the globe, it is imperative to note that it has numerous employees and clients from various locations across the globe. Therefore, a suitable research design will be required as part of methodology in order to address this kind of diversity (Creswell 1994, p. 76). Therefore, a well designed and suitable research methodology will have to incorporate a thorough research study in order to understand how employees are motivated at the Emirates Airlines. Therefore, the research design that will be applied will take into considerati on the number of employees in the company and how employees are represented in the company both regionally and continentally. In addition, the research design to be employed will address all the major international airports and offices of the company that can be used to facilitate communication. This kind of information will be useful as part of the research design because it will enhance gathering of primary data and subsequent analyses. Due to the complex nature of the ethical and cultural practices experienced at the Emirates Airlines, a qualitative research design will be utilized in order to map out expenses to be incurred in the process of conducting this research study (Doganis 2002, p.54). Besides, more focus will be laid on the descriptive research method so that the acquired data can be understood. It is important to reiterate that this kind of research design is highly suitable for the study because it gives more emphasis on the much needed information when the actual res earch study will be conducted. In addition, the qualitative approach will be used to carry out the methodology part of this research study. As a matter of fact, there will be a well defined method of collecting data from the field. Data collection Data collection is an integral part when conducting any research study. This study aims to collect the much needed data using various methods. However, the mode of data collection will have to be compatible with the research design that was chosen above (Hiatt Creasey 2003, p.163). Therefore, the aforementioned descriptive research design will employ survey as one of the methods of data collection. The use of survey method in data collection will be made possible through well designed questionnaires. The latter will save both time and expenses needed to collect raw data from the field. Some of the suggested interview questions that will be contained in the questionnaire include: Are you satisfied as an employee at Emirates Airlines? Woul d you move away from the Emirates Airlines if you secure another job opportunity? What are the outstanding attributes of this company? Kindly enlist them. Do you feel like working with Emirates Airlines on every single day? What motivates you at workplace? Primary and Secondary Data Sources That are Intended to Be Used in This Project The primary data collection will involve obtaining information about the strategies that are employed by this company in order to realize customer satisfaction. A direct response from the interviewees through the use of the questionnaires will make it possible for the researcher to formulate, in sufficient manner, a perfect understanding of how efforts geared towards realizing customer satisfaction can be carried out. Moreover, primary data will make it possible for the researcher to be in a position of obtaining the up-to-date information that will assist in comparing between the past data sources and the sources which are the most recent. The second ary data sources will include journals, websites and information in books and sources written on Emirates airline. This information will be very important in the identification of a number of roles that have been played by a number of stakeholders in dealing with all concerns that are linked to different marketing strategies used within the airline industry. There will be availing of a number of issues concerned with the most effective marketing strategies, which have formerly been used and their success patterns through comprehensive studying of the sources which are available, containing the secondary data. Gantt Chart Task Person(s) Responsible Start Date End Date Questionnaire Drafting Researcher (Myself) 01 Oct 10thOct Data Collection Researcher (Myself) 11thOct 18thOct Data Analysis Researcher (Myself) 19stOct 30 Oct Dissertation Writing Researcher (Myself) 01 Nov 10 Nov References Bundhun, R., 2010. Double the â€Å"Kids go free† on holidays to Dubai. Web . Calleja, J., 2009. Global business – case study: Emirates Airline. Web. Emirates Airline Profile, 2012. Web. Creswell, J. W. 1994. Research design: qualitative quantitative approaches, Sage Publications, New York. Doganis, R. 2002. Flying off course: the economics of international airlines, Routledge, New York. Emirates Airline, 2010. Family focus for Dubai and Emirate airline this summer. Web. Hiatt, J. Creasey, T. J. 2003. Change management: the people side of change, Prosci Learning Center, Madison. International Herald Tribune, 2007. As other airline suffer, Emirate Airline prospers. Web. Kotler, P., Bowen, T. B., Makens, C. J., 2010. Marketing for hospitality and tourism, Pearson Education Inc., New Jersey. Kumar, C., 2012. Emirates. Web. Marketing strategy and customer satisfaction, 2012. Web. McNeal, J. U., 1999. The kids market: myths and realities, Paramount Market Publishing, New York. The Emirates Story, 2012. Web. Travel Daily News, 2008. Emirates increases B razil service to daily. Web.